Branding Kit
Thermisight Dynamics LLC · See What Others Can't.™
Official brand assets for Thermisight Dynamics LLC. The combined family patch is the primary mark — uniting the Hunters, Industrial, and Drone sub-brand emblems under the THERMISIGHT DYNAMICS wordmark on a pure black canvas. Sub-brand patches are available for division-specific applications.
Official Logo, Tagline & Watermarks
One click grabs the official company logo (PNG + vector SVG), both emblem variants (combined family patch and alternate) in high resolution, and a tagline reference file.
Logos
See What Others Can't.™
Official Company Logo
Primary official mark — the combined family patch uniting the Hunters, Industrial, and Drone sub-brand emblems under the THERMISIGHT DYNAMICS wordmark on a pure black canvas. Use on dark backgrounds; the orange thread border and wordmark render on the brand black canvas.
Hunters Patch
thermisighthunters.com
Industrial Patch
thermisightindustrial.com
Drone Patch
thermisightdrone.com
Both emblems share the same circular thermal-scope treatment, crosshair reticle, and orange thermal accent. Maintain clear space equal to the emblem radius on all sides; never recolor, stretch, or place on busy backgrounds without a contrast-safe container.
Production-Method Variants
Alternative logo artwork optimized for the four primary apparel & merchandise decoration methods. Each variant preserves the official hexagonal emblem, reticle, and THERMISIGHT DYNAMICS wordmark but is engineered for the constraints of its production technique. Choose the variant matching your vendor's method.
Embroidered
Two-color (orange + white) thread on a transparent background — patches, hats, jackets, and polo chests. Thick satin-stitch borders, no gradients, no dark fabric fill. Drops onto any garment color with no background box.
Heat Transfer
Apparel heat-press (vinyl / polyurethane film). Bold clean edges and solid spot colors with slightly simplified detail that weeds cleanly and adheres to fabric.
Screen Print
T-shirts, posters, and packaging. Flat 2-color spot print (orange + white), no halftones or gradients, high contrast — engineered for clean screen separation.
DTF (Direct-to-Film)
Full-color garment transfers. Photographic detail, smooth gradients, and fine line work — the richest reproduction when detail and color depth matter most.
Sub-Brand Production-Method Variants
Each sub-brand patch rendered for the four apparel & merchandise decoration methods — embroidered, heat transfer, screen print, and DTF direct-to-film. Pick the variant that matches your vendor's production technique. Embroidered variants are two-color (orange + white) on a transparent background; the others use pure black canvases.
Hunters
Embroidered
Heat Transfer
Screen Print
DTF
Industrial
Embroidered
Heat Transfer
Screen Print
DTF
Drone
Embroidered
Heat Transfer
Screen Print
DTF
Wordmark & Attribution
THERMISIGHT DYNAMICS
LLC
Tagline
See What Others Can't.
Attribution
Veteran Owned & Operated
Color Palette
Theme-aware tokens. Light mode uses a tactical/industrial light set; dark mode uses the signature dark thermal-scope aesthetic below.
Thermal Accent
#F58220
Primary brand color
Thermal BG
#000000
Dark mode background
Logo Canvas
#121212
Emblem / logo container canvas
Thermal Surface
#1E1E1E
Elevated cards / sheets
Thermal Text
#E0E0E0
Primary text (high emphasis)
Thermal Muted
#A0A0A0
Secondary text (low emphasis)
Typography
Three font roles. Loaded via Google Fonts in index.html.
Brand wordmark, headings, technical readouts
Paragraphs, UI labels, body copy
Data tables, specs, HUD readouts
Social & Open Graph
Share Card (1200×630)
Used for Open Graph and Twitter card meta tags. Features the combined family patch uniting the Hunters, Industrial, and Drone sub-brand emblems under the THERMISIGHT DYNAMICS wordmark.
Social Channels
https://www.facebook.com/profile.php?id=61581080177522
https://www.instagram.com/thermisight_dynamics_llc/
https://www.linkedin.com/in/james-mcgee-b88054422
YouTube
https://www.youtube.com/channel/UCJmBfGJK-qyZWXTJB7CaYLw
X (Twitter)
https://x.com/Thermisight
Social Media Banners
Platform-specific banners sized to each social network's official guidelines. The official logo (square) doubles as the profile picture across all platforms. Download each banner and upload directly to the matching account.
Profile Picture (all platforms)
Square format — works as the avatar/profile picture on Facebook, Instagram, LinkedIn, YouTube, and X. Recommended upload size: 800 × 800 px minimum.
Usage Guidelines
- Keep the orange thermal accent (#F58220) as the only brand color for emblems.
- Never recolor, outline, or stretch the emblems.
- Always include the 'Veteran Owned & Operated' attribution on external branding.
- The alternate emblem is approved only for campaigns, merchandise, and high-impact materials — not as a replacement for the primary emblem in the site header.
- Maintain clear space around the emblem equal to its radius on all sides.
Monochrome & Reversed Variants
One-color lockups for light backgrounds (black), dark backgrounds (reversed white), engraving, embroidery, and stamps. Derivatives of the official vector logo — same geometry, recolored.
Reversed · White
For dark backgrounds, black apparel, and dark print substrates.
Monochrome · Black
For light backgrounds, laser engraving, single-color print, and stamps.
Favicon & App Icons
Browser favicon
32 × 32
Apple touch icon
180 × 180
PWA / Android
512 × 512
Used for the browser tab, Apple touch icon, and PWA manifest. Download the PNG favicon for raster needs, or the scalable SVG to generate any custom app-icon size.
Color Palette — Light Mode
Tactical / industrial light set used when the site is viewed in light mode. The orange thermal accent stays constant across both themes.
Thermal Accent
#F58220
Primary brand color
Thermal BG
#eef1f5
Light mode background
Thermal Surface
#ffffff
Card / panel surface
Thermal Text
#1f2a3a
Body text
Thermal Muted
#5a6b80
Secondary text
Clear Space & Minimum Size
Maintain clear space equal to the emblem's radius on all sides (dashed ring). No other element may enter this margin.
Minimum reproduction sizes
- Favicon / browser tab32 px
- Mobile header emblem44 px
- Print collateral20 mm
- Apparel embroidery35 mm
Below these sizes the reticle detail loses legibility; use the wordmark-only lockup instead.
Logo Misuse — Do & Don't
Do
Don't stretch
Don't recolor
Don't place on busy bg
Don't remove clear space
Voice & Tone
How Thermisight sounds across social, dealer outreach, and AI-generated content.
- •Mission-grade and precise — speak like a veteran technician, not a marketer.
- •Confident, not boastful. Let specs and field results carry the claim.
- •Plain language over jargon; define acronyms on first use.
- •Respect the customer's expertise; never condescend.
Do say
- “Purpose-built for the hunter who reads thermals at 2 a.m.”
- “Built by a U.S. Army veteran and a 31-year semiconductor technician.”
Don't say
- “The absolute best scope on the planet!!!”
- “Buy now before it's gone!!!” (no false scarcity)
Co-Branding Rules
For authorized dealers and manufacturer partners pairing the Thermisight mark with their own.
- •Authorized dealers and manufacturer partners may pair the Thermisight emblem with their own logo only with written approval.
- •The Thermisight emblem must be equal or greater in size and prominence to the partner logo, never subordinate.
- •Maintain the standard clear-space margin between the two lockups.
- •Do not combine the emblems into a single merged mark or alter either logo's colors.
- •Co-branded materials require the 'Veteran Owned & Operated' attribution and the Thermisight tagline where space allows.
- •Retailer-generated sale graphics must still honor manufacturer MAP policy — never display a price below MAP next to the emblem.
Email Signature Template
Branded signature block for staff and dealer outreach. Copy rich HTML straight into Gmail/Outlook, or download the .html file.
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James McGee Founder & Principal · U.S. Army Veteran Thermisight Dynamics LLC jamesmcgee@thermisightdynamics.com · (503) 568-8124 See What Others Can't.™ — Veteran Owned & Operated |
Stationery Mockups
THERMISIGHT
DYNAMICS LLC
Portland, OR 97239
(503) 568-8124
THERMISIGHT
DYNAMICS LLC
James McGee
Founder & Principal
jamesmcgee@thermisightdynamics.com
(503) 568-8124
Complete Brand Bundle
One-click zip of every asset in this kit: official + monochrome logos, primary & alternate emblems, social share card, and favicon — organized into folders.